Pakistan Telecommunication Company Limited (PTCL) has just added another language to its Customer Services Helpline which aims to facilitate the customers in Pashto.
Previously, the helpline of PTCL was equipped with two mainstream languages and that were Urdu and English but with the introduction of Pashto, the company is striving to get close to its Pakhtoon customers.
Pashto is second most spoken language in Pakistan and it is the native tongue of around 15.42% population of the country, (according to Wikipedia) which is probably the main reason why company has decided to introduce this language as well.
Pashto is mainly spoken in Khyber Pakhtoonkhwa Province, FATA and other surrounding areas. While Karachi ranks among one of the biggest Pashto speaking cities of the world with nearly 25% share.
It is important to mention here that PTCL is the leading telecommunication services provider in Pakistan. The corporation provides telephonic and Internet services nationwide and is the backbone for the country’s telecommunication infrastructure despite the arrival of a dozen other telecommunication corporations.
In order to get the assistance from PTCL Customer Services Helpline in Pashto language, the customers are required to dial 080080800 or 1236 or 1218 and select option 3.